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My Thoughts on LFW

peexo london fashion week the apartment
As the seasons go on, I feel less and less excited about fashion week. I think that in such a saturated blogosphere it's really hard to stand out and in my opinion, LFW doesn't quite cater for all bloggers, focusing mostly on the well-established bloggers as opposed to the rest.
the apartment lfwlfw the apartment hair priv
I'll start with my fashion week story; my first ever season at LFW was 2 years ago, I had no idea how to get tickets for shows nor was I aware of what went on at fashion week but I knew I wanted to experience it and take it all in for myself. My first ever season was at Somerset House which was the most perfect location and although I only experienced the fashion week buzz at Somerset House for a year, I truly miss it. Then came my favourite ever season which was also the first at Bewer Street Carpark and although I didn't like the location, I had a really good season. In all honesty, I think it was just down to preparation - I felt so prepared that season, I had planned my outfits well in advance and I knew exactly what I wanted to style. I spent so long planning my outfits beforehand, standing in front of the mirror, trying on different options whilst texting the girls to make sure they all agreed with my final picks. I'd go as far as to say that was my peak in terms of LFW experiences to date, the season after that wasn't nearly as good and it's sort of stayed at that mediocre level ever since.

At first, the sheer excitement of being accepted to see a show felt like a huge achievement and I was filled to the brim with excitement, I simply couldn't wait to be a part of it all. As the seasons go on, I feel less and less excited about fashion week, it's just not as fun for me as it once was. Fashion week is a prime time to fall into the pit of comparison. I think it's inevitable that as bloggers we compare ourselves to other bloggers. For me, fashion week really brings this to the core, I see what other bloggers have been invited to and question why I wasn't invited, I wonder why I'm not good enough to do the same things that some of my other blogging pals are doing.

Nonetheless, that isn't to say there aren't positives about London Fashion Week. This season was probably one of my best so far in terms of work prospects, I collaborated with a couple of my favourite brands this season which was so much fun and the blogger lounges are always incredible so I was really happy to be a part of so many this season including The Apartment, The Blogger Hangout, The Grooming Room and more! Currently, I value fashion week as a time to be able to hangout with other people who have similar interests to mine, girls who inspire me and girls who I look up to.

I find it quite hard to express myself in writing, I end up reading over what I have written countless number of times, trying to proof read and make sure I'm not rambling nor sounding ungrateful. As one of my New Year's resolutions was to try and be more personal on my blog I wanted to spill my thoughts into this post in the hope that maybe one of you will relate and I can clear my mind.

[Photos by Comb at The Apartment]


  1. It does sound fun but I'm not sure I'd feel completely comfortable there - if that makes sense? I think I'd be scrutinising all of my outfits and how I looked compared to everyone else, but I would love to get the chance to meet more bloggers and to work with some of my favourite brands! xx

    Jessie | allthingsbeautiful-x

    1. I totally get it, I still feel that way sometimes when I'm surrounded by amazing ladies who I look up to - I feel like I don't belong! I don't ever regret fashion week but there's something about it that doesn't sit quite right with me. Nonetheless, I hope that will change in the future X

  2. I love your hairstyle!
    And I can relate. It's so hard to express myself through writing without proofreading over and over to make sure I'm not rambling about nothing. I have to make sure I get someone else to proofread as well sometimes. LOL

    I'm having a giveaway going on at Sincerely Miss J!
    If you haven't already, please check it out!

    1. Thank you, I wish I could do it myself! Haha, pleased to hear I'm not the only one X

  3. I think we have to take Fashion Week for what it is. If we accept its a creative showcase with some opportunities, then nobody will be disappointed.

    The Crown Wings

    1. I would agree but I think fashion week has become an easy way to exploit some bloggers who are so excited about the prospect of attending, brands as well as PR's know that and can sometimes expect a lot from a blogger in return for little or nothing. It's tricky as I'm not really in the fashion industry to be aware of what goes on so I can only talk from a bloggers' perspective X

  4. I agree! I think Fashion Week is a great time to spend time with like-minded people! Xx

    1. Totally, sad we didn't bump into each other this season - we must next time! X

  5. I definitely think you should do more personal posts! I'd love to read them! I've never attended London fashion week, only London fashion weekend. I have no idea how to get invited to shows etc. I wish I could find a blog post on how to attend fashion week and what to expect from it for us newbies!

    Isobel x

    New post:
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    Bloglovin :

    1. I've done a post on how to get tickets in the past: it might be helpful! X

  6. Having never been to LFW and as a tiny fledgling blogger still baffled by the entire world of blogging, I see this written over and over from nearly all of the bloggers I follow and admire. As someone who lives in clothes I mostly bought years and years ago (does that count as vintage yet!?) I can imagine the pressure to be current and 'fashionable' is tough. I hope that one season soon I'll be able to go myself and form my own opinions on the craziness though!

    Ellie x


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